Still not convinced about Facebook’s powerful marketing potential? Take a look at these numbers and re-evaluate: During that past year, Facebook’s traffic has increased from 97.37 million unique U.S. visitors in October 2009 to a stunning 151.13 million unique U.S. visitors in October 2010. That’s a one-year growth rate of 55.2 percent!

Visitors are flocking to Facebook in search of information, entertainment and meaningful interactions not only from friends and family, but from businesses just like yours.

Facebook Fan Pages are the business version of personal profiles. In fact, businesses on Facebook are required by the site to have fan pages rather than personal pages. That’s no problem, though, because fan pages trump personal pages in terms of features and customizability.

Unlike personal pages, fan pages…

• don’t limit your fan base. Personal pages have a limit of 5000 friends, a sum that’s more than sufficient for most users but would greatly limit larger businesses.

• allow users to create custom tabs to display anything from and RSS feed to videos to Twitter updates to custom landing pages and mores.

• are socially acceptable places to promote your brand.

• provide analytic tools so you can identify your most active demographics.

• feature group messages and discussions. These are great tools to engage your community.

• are indexed by search engines. This equals more brand exposure and increased likelihood that those searching for specific products and services will find you.

• can be advertised with Facebook ads. Facebook ads are inexpensive and allow for extensive targeting of audience based on interests, jobs, age, location, sex, hobbies, etc. .

Still unsure? Leave a comment or contact us and we’ll be happy to discuss how a Facebook fan page will take your brand to the next level.