What’s sweet? Making friends while marketing!

They say you can tell what kind of person you are by the friends you keep. Well, I know that I have been doing something right. I look around, and throughout my personal and my professional life, I am surrounded by truly wonderful, beautiful, intelligent, gorgeous human beings. Although marketing can be a chore, a puzzle, another thing on the to-do list, without doubt, it can also be fun. It...
read more

5 New Year’s Resolutions for Business

I get it. Believe me. Year end and year begin can be overwhelming. Tying up the loose ends for 2010 and planning and organizing for 2011 can be, well, paralyzing at times. Besides running our businesses, we have lives, right? Right? Family, interest, favorite television shows? With this in mind, let’s concentrate on getting control and organizing quickly.   Make a marketing outline/plan A...
read more

Why All the Talk About Facebook Fan Pages?

Still not convinced about Facebook’s powerful marketing potential? Take a look at these numbers and re-evaluate: During that past year, Facebook’s traffic has increased from 97.37 million unique U.S. visitors in October 2009 to a stunning 151.13 million unique U.S. visitors in October 2010. That’s a one-year growth rate of 55.2 percent! Visitors are flocking to Facebook in search of...
read more

A Day in the Life of a Leader

Ah, the leadership verses management argument. It appears that many think the two roles synonymous. However, each takes a distinct skill set. If desiring a crash course in leadership, I highly recommend the reading “The One-Minute Manger,” “High Five: The Magic of Working Together” and “Gung Ho! Turn on the People in Any Organization.” Much of the following blog borrows ideas from...
read more

Changes in Attitudes; Changes in…Marketing?

If for some reason you’ve missed the myriad of articles, all you have to do is look around to know that marketing has really changed in last few years. Customers now want to see the people behind the business, the process. There is now a tight rope to walk between professional and personal. I’m happy to be a part of the transition as I’ve always been a little too transparent (and a little...
read more